I get a bit embarrassed when I tell journalists about the UK-to-US Words of the Year, as there are too many "naughty" ones (2012: bollocks, 2006: wanker). 2013's is considerably milder, but still in the tee-hee range, if not the nudge-nudge, wink-wink range.
So the 2013 UK-to-US Word of the Year is:
bumThis is certainly not new to Americans. Mike Myers was saying it a lot on Saturday Night Live in his 'Simon' sketches in the early 90s:
And it was noted as a "Not One-Off Britishism" in Ben Yagoda's blog in 2011. There he shows this Google n-gram showing a steady increase of bums in American books in the 20th century (his bum, her bum and my bum are the search terms).
Ben's blog and the media attention to Briticisms in American English this past summer give plenty of indication that lots of BrE words are making their way into America these days. But for Word of the Year, I try to find something that had some particular impact in that year, and all I could think of was being faced with this media campaign when I visited the US this summer:
This is television presenter (mostly on BBC Three "lifestyle documentaries") Cherry Healey (BrE informal) flogging Cottonelle "bum wipes". Cottonelle is the American version of Andrex, both made by US-based Kimberly-Clark and advertised with the same puppies:
But now Cottonelle is using a pretty British lady to try to convince Americans in airports that the British are all using a two-stage bum-cleaning routine that is far superior to the "dry treatment".
Since flushable wipes were available in the US when I last lived there 14 years ago, I'm not sure why the airport-Americans find this to be a new and exciting product (ok, I probably do know: they want to be on television). They may be more popular in the UK (sales up 15% this year), but they are implicated in serious sewer problems, as has been discovered in the US too. Perhaps the UK Word-of-the-Year should have been fatberg, since one the size of a bus was found under London this summer. The UK dictionaries' Words of the Year went for less nauseating choices (Collins went for originally-British-dialectal-but-lately-mostly-AmE geek and Oxford for seemingly-Australian selfie.)
But anyhow, with all too much #letstalkbums on social media this year, I'm going with bum and hoping for a less toilet-related WotY next year.