malls

The first time someone in England suggested we meet at the mall, I thought they were joking around, since they pronounced it to rhyme with pal. I heard this pronunciation on and off again, but when I was invited to meet someone at the [mæl] tonight, I decided this issue needed more investigation.

My dining companions were mixed in whether they'd call it a [mæl] (rhyming with pal) or a [mɔl] (rhyming with tall), but they agreed that they only use the American-like pronunciation [mɔl] when referring to shopping malls--and especially in the phrase shopping mall. They also agreed that calling such things malls feels like a recent borrowing from AmE--that they feel the "real" name for such things is shopping centre. In fact, people usually refer to enclosed shopping areas by their proper names, such as the Putney Exchange or Churchill Square. Better Half and I don't know of any enclosed shopping cent{re/er}s in the UK named X Mall (but I'm sure one of you will point one out if there is one).

This is not to say that the word mall is a recent import to BrE--far from it. But in its native environment here these days it most usually rhymes with pal. For instance The Mall (a tree-bordered walk in St James's Park, London) is usually pronounced as [mæl]. Pall-mall, historically a game, but now (in the form Pall Mall) a street in London, is similarly pronounced with two [æ] sounds in modern BrE. In fact, mall originally meant an alley in which pall-mall is played.

In my childhood in the US, Pall Mall cigarettes were pronounced [pɔlmɔl], but I was taught that the place in England was [pɛlmɛl], rhyming with bell. Apparently, I was being taught out-of-date British English. While today it's pronounced with [æ], the 1904 New English Dictionary records it as [ɛ]. Of course, when you're young, you think your teachers are ancient, but I don't think they were really that ancient. This just goes to show that dictionaries, like any other reference book, go out of date.

And all of this is related to pell-mell (the similar form of which is thought to have affected the pronunciation of pall-mall). This has the bell vowel, but, according to the OED, BrE and AmE stress it differently, with Americans stressing the two syllables equally and Britons putting slightly more stress on the mell. For what it's worth, three English people pronounced this in conversation tonight, and I didn't notice any stronger stress on mell. But I'm not a phonetician, I just play one on the Internet.*

The fact that the shopping kind of mall and the outside kind of mall are often pronounced differently in BrE seems to suggest that people don't see the two types of things as very related. In AmE, both are pronounced the same (the mall being the local shopping cent{er/re} and The Mall being the green area around which the Smithsonian Institute is arranged)--but that doesn't mean that people necessarily see them as related. After all, people don't necessarily see the bird duck and the action duck as being related--although they historically are.

*Joke assistance for the young and/or non-American: In the US, it's illegal for licensed medical doctors to promote products in advertising. In the early 1980s, a (AmE) cough syrup/(BrE) cough medicine was therefore advertised by a soap-opera actor who said "I'm not a doctor, but I play one on TV" and then going on to plug the product. It was such a ridiculous premis{e/s} for an ad(vert) that "I'm not a X, but I play one on Y" became a popular joke. In fact, googling "but I play one on TV" results in over 87,000 hits. As a phrase, it's been discussed at the Language Log. (The link is to the third instal(l)ment of that discussion, but you can link to the earlier ones from there.)