submitting slavishly...

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Lately, I've been super-aware of people saying that British English "slavishly" copies American English. Like this:
 the UK slavishly adopts Americanisms !! (from an email to me this week)
“To be snooty about Americans, while slavishly admiring them; this is another crucial characteristic of being British.”  (From the Economist, but quoted this week in Toni Hargis's reflection on the recent Word of Mouth on English)
It's an interesting choice of words, and I was reminded of it this morning when I read the television critic Mark Lawson writing about BBC4 (my emphasis added):
The original 2002 mission statement also included “international cinema”, and this was expanded to include foreign television, which could be regarded as BBC4’s most lasting legacy. Its screening of Mad Men was formative in changing the UK’s attitude to US drama from dismissiveness to submissiveness.
Why slavishly? Why submissive? Lawson was probably pleased with his rhyme, but why not dismissiveness to enjoyment or appreciation? In this case, it's not even that it's a torrent of US drama that the viewer cannot avoid, as BBC4 doesn't broadcast very much American drama. The paragraph goes on:
Its imported Swedish and Danish hits – including The Killing, The Bridge and Borgen – established that subtitled stories could find a British audience, encouraging other channels to shop from Scandinavian suppliers, and also to adopt the slower rhythms of Scandi-drama in homegrown series such as Broadchurch and The Missing.
What, the homegrown series didn't submit to the Scandinavian rhythms, but adopted them? Don't you mean they slavishly copied them? 

Now, of course, slavish isn't the same thing as enslaved. The relevant OED sense is defined  as

Servilely imitative; lacking originality or independence.

Available here
But it's an interesting word and image. The adjective slavish is used to similar degrees in AmE and BrE.  Most often it's followed by the noun devotion in both countries, but in the UK it's about as likely to be followed by adherence while in the US, the next most frequent noun is fear. Slavish fear involves a very different interpretation of slavish than slavish devotion does. It calls more directly on literal slavery, with the existence of a fear-inspiring master.

The adverb slavishly is found nearly twice as much in BrE (in the GloWBE and NOW corpora). Google Books corpus shows that the two countries used to use it at similar rates, but it's been falling off in the US since the 1960s. Perhaps Americans find it a bit more distasteful since the civil rights movement. (Maybe that accounts for my reaction to it.)

For me, the weird thing about the use of slavishly in the 'copying American English' context is that you can't have a slave without a master. And being a master has to be intentional. But American English isn't trying to have a slave.

Yes, Americans want to export stuff. But they don't care a lot about exporting American English--at least, not as much as the British establishment cares about exporting (and enforcing?) British English. (The reasons for this American lack of interest are complex, but contributing factors are that the British are already doing the work and the feelings that any English is good enough and that British might even be superior.)  Exporting the language is a bigger industry in the UK-- most of the dictionaries for learners of English as a foreign language come from the UK (in fact, that's the only kind of dictionary that some UK publishers work on). The government funds the British Council (which also makes a lot of its own money through the IELTS language test). The US has been much later to that parade--and half(-)hearted about joining it.

The language continues to be Britain's empire--and imperialism seems to be the frame through which many Britons frame relationships with "bigger players", like the US and the European Union. Once the British were the imperialists, and now other relationships of interaction and dependency are framed as if they are the coloni{s/z}ed. There is often a disconnect between the complaint that American English is "taking over" and fact that it all started when Britain took over. Not to mention that Britain has benefited hugely from American English's role in keeping their language relevant to the rest of the world.

I compare this to thinking about British English and French. About how in the 19th century the British added the -me on programme in imitation of the French spelling.* How the British couldn't sell zucchini (the particular hybrid was originally Italian), but ate up courgettes. How they're partial to French-inspired spellings like colour and centre. British English is often deferential to French--after all, for a long time the aristocracy spoke French. But although French speakers were, at points in English history, literally the overlords (and then they had two centuries' worth of wars with them) I don't hear complaints that English has slavishly copied French. (Well, I do hear them from myself sometimes. Those [heavily tongue-in-cheek] complaints were recorded for a podcast that'll be released in July.)

All of this is related to the themes from two posts ago. These things are at the forefront of my mind as I write the conclusion for my book, so I'm testing out ideas here. But the slavishly/submissiveness wordings also resounded particularly this week after Ben Carson's comments about "involuntary immigrants" and also reading about another "unpopular invader" from America, the gr{a/e}y squirrel. Not comparing these things, you understand, just hyper-aware of how 'migration' and 'slave'-related words are being used these days.

So, are the British brainwashed by American English into slavish submission? Have you other thoughts on these metaphors and their use?


* The earlier spelling program has come back from the US and is now used in Britain as computing jargon. The Americanness of computer jargon spelling (program, dialog box, disk) is taken by some as an unwelcome American incursion. But in my experience British computer types use these spellings as (more AmE?) shibboleths. Those who know not to use the general-purpose British spellings for the computer-related meanings are accepted as reasonably knowledgeable. Those who don't might be in for some instruction on the topic.
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Abbr.

AmE = American English
BrE = British English
OED = Oxford English Dictionary (online)