Last week at Corpus Linguistics 2017, Rachele De Felice and I presented our research on thanking in US and UK corporate emails. We'll be writing that up for publication in the coming months. In the meantime, here's a tiny aspect of what we found, supplemented by some further thoughts.
Our main question was about the relationship between please and thank* (that * is a wildcard, so thank* stands for thanks and thank you). Brits use please much more than Americans; Americans use thank* much more than Brits—both in our email research and in others' research on spoken language. So a big part of what we're looking at is whether thanks in American does some of the work that please does in Britain. (Short answer: it seems so. For my past posts on please, please see/comment-at this post and this one.) That's what our published paper will be about. But while we were in that data, we also looked at other aspects of thanking, including how it's intensified—e.g. thank you very much, thanks so much, etc.
Americans are often stereotyped as effusive and exaggerating—so we might hypothesi{s/z}e that Americans would intensify their thanks more. But our data sample (~1100 emails from each country containing thank* ) shows the opposite: 13% of British thank* are intensified versus 6% of the American ones. When we look within the intensified thanks, we see that different patterns are preferred:
So, Americans thank more, but Brits put more emphasis on their thanks, though they overwhelmingly do so with just a couple of set phrases. The other thing to notice is that Brits used longer thanking phrases (on average) than Americans do—both using more intensifiers and using thank you at greater rates. (40% of British thank* were thank you, versus only 18% of the American thank*. Americans mostly wrote thanks.)
Now, this is just about email correspondence (and because we're using emails from defunct corporations, they're more than 10 years old). There are a lot of other things going on with thanking in all kinds of other types of interactions. (I discuss British service-encounter thanking on this video.)
After giving our paper, I started to think more about why the numbers for thank you very much (and even thanks very much) were so low in the American data. Part of the reason is probably that thank you sounds too formal and standoff-ish in American business culture, where things tend to be a bit more informal and personal than in British business culture. That goes along with the strong American preference for thanks over thank you.
But another thing that might be going on is the potential for misinterpretation. There are lots of informal ways to emphasi{s/z}e thanks that weren't used in the emails. For instance thanks a lot was not used by the employees of the corporations (but there were a few examples of it from correspondents in India). The reason for its absence seemed to me to be clear: thanks a lot is often used sarcastically, and in email you don't want to take the risk that you will be read as sarcastic if you aren't being sarcastic. (Perceptions of sarcasm may differ here. I've had conversations with an English friend where she tells me thanks a bunch sounds the most sarcastic. For me, thanks a lot is worse. Feel free to discuss among(st) yourselves and we'll see if there's a national pattern.)
Thank you very much is sometimes used as a curt, self-congratulatory comment. In that usage, it's sometimes written as one word: thankyouverymuch. An Urban Dictionary contributor defines it as "a remark one says when one has strong evidential proof of something and wants to rub it in another's face". I know I use it and I've found it a couple of times in the comments of this very blog:
This not-polite usage of thank you very much need not be written as one word, but when it is written that way, it generally has the not-actually-grateful meaning. And that does seem to be more American than British, with 41 American instances of thankyouverymuch versus 12 British in the GloWBE corpus. Written as four words, it can often be found between a comma and a (BrE) full stop/(AmE) period. Searching that in GloWBE, I found more hits in American English (264:161), but both countries are using it mainly in the not-very-polite way when at the end of a sentence like this. (For examples, enlarge the tables to the left.)
Thank you so much is not used in that (AmE) snarky way. So, could it be that thank you very much now carries a bit of the stink of the not-polite usage in AmE minds and therefore doesn't sound as nice in AmE emails as thank you so much? Maybe a little. It's probably more the formality of the very that's put it out of favo(u)r. But I like wondering about, thankyouverymuch.
While I'm here: I haven't been pointing out other media gigs in blog posts so much, now that there's an 'events and media' tab on the blog. But do people actually check that regularly? Of course not. (You don't even see the tab in the usual phone interface.) So I'll just point out a few places I've been lately, in case they're of interest.
Our main question was about the relationship between please and thank* (that * is a wildcard, so thank* stands for thanks and thank you). Brits use please much more than Americans; Americans use thank* much more than Brits—both in our email research and in others' research on spoken language. So a big part of what we're looking at is whether thanks in American does some of the work that please does in Britain. (Short answer: it seems so. For my past posts on please, please see/comment-at this post and this one.) That's what our published paper will be about. But while we were in that data, we also looked at other aspects of thanking, including how it's intensified—e.g. thank you very much, thanks so much, etc.
Americans are often stereotyped as effusive and exaggerating—so we might hypothesi{s/z}e that Americans would intensify their thanks more. But our data sample (~1100 emails from each country containing thank* ) shows the opposite: 13% of British thank* are intensified versus 6% of the American ones. When we look within the intensified thanks, we see that different patterns are preferred:
- In both country's data sets, the most frequent intensified form is many thanks, but this accounts for 56% of the British intensified thank* versus 31% of the American.
- The second most common intensified form in BrE is thank* very much (29%) and in AmE it was thank* so much (25%).
In raw numbers: 42 very much intensifiers in BrE, versus 7 in AmE; 17 so much in AmE versus 3 in BrE. - The next biggest AmE intensification category is putting the THANK* in capital letters (18%), and going down the list there are various things like really big thanks and thanks a million in very small numbers.
- ...which is to say that 85% of BrE intensified thank* are intensified in one of two ways. That's 124 examples, or more than 11% of all the thank* (intensified or not) in the sample.
- ...whereas the top 2 AmE intensifications account for 56% percent of the intensified thank* data, and that amounts to less than 1% of all the thank* (intensified or not) in the sample.
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| When I say I'm studying thankyouverymuch, people inflict their Elvis impersonations on me. |
Now, this is just about email correspondence (and because we're using emails from defunct corporations, they're more than 10 years old). There are a lot of other things going on with thanking in all kinds of other types of interactions. (I discuss British service-encounter thanking on this video.)
After giving our paper, I started to think more about why the numbers for thank you very much (and even thanks very much) were so low in the American data. Part of the reason is probably that thank you sounds too formal and standoff-ish in American business culture, where things tend to be a bit more informal and personal than in British business culture. That goes along with the strong American preference for thanks over thank you.
But another thing that might be going on is the potential for misinterpretation. There are lots of informal ways to emphasi{s/z}e thanks that weren't used in the emails. For instance thanks a lot was not used by the employees of the corporations (but there were a few examples of it from correspondents in India). The reason for its absence seemed to me to be clear: thanks a lot is often used sarcastically, and in email you don't want to take the risk that you will be read as sarcastic if you aren't being sarcastic. (Perceptions of sarcasm may differ here. I've had conversations with an English friend where she tells me thanks a bunch sounds the most sarcastic. For me, thanks a lot is worse. Feel free to discuss among(st) yourselves and we'll see if there's a national pattern.)
Thank you very much is sometimes used as a curt, self-congratulatory comment. In that usage, it's sometimes written as one word: thankyouverymuch. An Urban Dictionary contributor defines it as "a remark one says when one has strong evidential proof of something and wants to rub it in another's face". I know I use it and I've found it a couple of times in the comments of this very blog:
[John Cowan at the icing/frosting post] So what is the happy vs. merry story? AmE has merry, and clearly BrE used to have it too, or AmE wouldn't have inherited it, but AmE speakers are under the impression that BrE uses happy exclusively. And yet the Brits I've talked to deny this, and claim that they use merry personally, thankyouverymuch, even if commercial sources tend to use happy.
[Shelly at the count noun post] Personally, one math is more than enough for me, thankyouverymuch.
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| US/GloWBE examples of post-sentential thank you very much |
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| UK/GloWBE examples of post-sentential thank you very much |
Thank you so much is not used in that (AmE) snarky way. So, could it be that thank you very much now carries a bit of the stink of the not-polite usage in AmE minds and therefore doesn't sound as nice in AmE emails as thank you so much? Maybe a little. It's probably more the formality of the very that's put it out of favo(u)r. But I like wondering about, thankyouverymuch.
While I'm here: I haven't been pointing out other media gigs in blog posts so much, now that there's an 'events and media' tab on the blog. But do people actually check that regularly? Of course not. (You don't even see the tab in the usual phone interface.) So I'll just point out a few places I've been lately, in case they're of interest.
- Fears of British English's disappearing are overblown. The Economist (July 2017)
- An American racial slur crosses the Atlantic. The Atlantic (July 2017)
- Why British English is full of silly-sounding words. BBC Culture (June 2017)
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