submitting slavishly...

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Lately, I've been super-aware of people saying that British English "slavishly" copies American English. Like this:
 the UK slavishly adopts Americanisms !! (from an email to me this week)
“To be snooty about Americans, while slavishly admiring them; this is another crucial characteristic of being British.”  (From the Economist, but quoted this week in Toni Hargis's reflection on the recent Word of Mouth on English)
It's an interesting choice of words, and I was reminded of it this morning when I read the television critic Mark Lawson writing about BBC4 (my emphasis added):
The original 2002 mission statement also included “international cinema”, and this was expanded to include foreign television, which could be regarded as BBC4’s most lasting legacy. Its screening of Mad Men was formative in changing the UK’s attitude to US drama from dismissiveness to submissiveness.
Why slavishly? Why submissive? Lawson was probably pleased with his rhyme, but why not dismissiveness to enjoyment or appreciation? In this case, it's not even that it's a torrent of US drama that the viewer cannot avoid, as BBC4 doesn't broadcast very much American drama. The paragraph goes on:
Its imported Swedish and Danish hits – including The Killing, The Bridge and Borgen – established that subtitled stories could find a British audience, encouraging other channels to shop from Scandinavian suppliers, and also to adopt the slower rhythms of Scandi-drama in homegrown series such as Broadchurch and The Missing.
What, the homegrown series didn't submit to the Scandinavian rhythms, but adopted them? Don't you mean they slavishly copied them? 

Now, of course, slavish isn't the same thing as enslaved. The relevant OED sense is defined  as

Servilely imitative; lacking originality or independence.

Available here
But it's an interesting word and image. The adjective slavish is used to similar degrees in AmE and BrE.  Most often it's followed by the noun devotion in both countries, but in the UK it's about as likely to be followed by adherence while in the US, the next most frequent noun is fear. Slavish fear involves a very different interpretation of slavish than slavish devotion does. It calls more directly on literal slavery, with the existence of a fear-inspiring master.

The adverb slavishly is found nearly twice as much in BrE (in the GloWBE and NOW corpora). Google Books corpus shows that the two countries used to use it at similar rates, but it's been falling off in the US since the 1960s. Perhaps Americans find it a bit more distasteful since the civil rights movement. (Maybe that accounts for my reaction to it.)

For me, the weird thing about the use of slavishly in the 'copying American English' context is that you can't have a slave without a master. And being a master has to be intentional. But American English isn't trying to have a slave.

Yes, Americans want to export stuff. But they don't care a lot about exporting American English--at least, not as much as the British establishment cares about exporting (and enforcing?) British English. (The reasons for this American lack of interest are complex, but contributing factors are that the British are already doing the work and the feelings that any English is good enough and that British might even be superior.)  Exporting the language is a bigger industry in the UK-- most of the dictionaries for learners of English as a foreign language come from the UK (in fact, that's the only kind of dictionary that some UK publishers work on). The government funds the British Council (which also makes a lot of its own money through the IELTS language test). The US has been much later to that parade--and half(-)hearted about joining it.

The language continues to be Britain's empire--and imperialism seems to be the frame through which many Britons frame relationships with "bigger players", like the US and the European Union. Once the British were the imperialists, and now other relationships of interaction and dependency are framed as if they are the coloni{s/z}ed. There is often a disconnect between the complaint that American English is "taking over" and fact that it all started when Britain took over. Not to mention that Britain has benefited hugely from American English's role in keeping their language relevant to the rest of the world.

I compare this to thinking about British English and French. About how in the 19th century the British added the -me on programme in imitation of the French spelling.* How the British couldn't sell zucchini (the particular hybrid was originally Italian), but ate up courgettes. How they're partial to French-inspired spellings like colour and centre. British English is often deferential to French--after all, for a long time the aristocracy spoke French. But although French speakers were, at points in English history, literally the overlords (and then they had two centuries' worth of wars with them) I don't hear complaints that English has slavishly copied French. (Well, I do hear them from myself sometimes. Those [heavily tongue-in-cheek] complaints were recorded for a podcast that'll be released in July.)

All of this is related to the themes from two posts ago. These things are at the forefront of my mind as I write the conclusion for my book, so I'm testing out ideas here. But the slavishly/submissiveness wordings also resounded particularly this week after Ben Carson's comments about "involuntary immigrants" and also reading about another "unpopular invader" from America, the gr{a/e}y squirrel. Not comparing these things, you understand, just hyper-aware of how 'migration' and 'slave'-related words are being used these days.

So, are the British brainwashed by American English into slavish submission? Have you other thoughts on these metaphors and their use?


* The earlier spelling program has come back from the US and is now used in Britain as computing jargon. The Americanness of computer jargon spelling (program, dialog box, disk) is taken by some as an unwelcome American incursion. But in my experience British computer types use these spellings as (more AmE?) shibboleths. Those who know not to use the general-purpose British spellings for the computer-related meanings are accepted as reasonably knowledgeable. Those who don't might be in for some instruction on the topic.
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sure, affirmative

This is one of those posts where I'm going to let someone else do most of the writing. I got this message from Justin a couple of weeks ago:

I’m from Malaysia, where BrE dominates in schools but AmE is prominent in pop culture (so too CanE and AusE). I was British educated there, before moving to the UK for boarding school and my undergrad. So I’d like to think of myself as pretty much a BrE speaker.

My girlfriend is American. A born-and-bred Wisconsinite. I’m currently living with her in Illinois as I pursue my Masters. This is partly the reason we so enjoy your blog, as it has helped clear up a number of differences we’ve come across.

One difference that gets me every time is the use of the word sure as an affirmative. When I use sure as an agreement, it is usually in response to a suggestion. I feel I am deferring to that suggestion, as if I am saying ‘I’ll go along with what is invariably your point’.

My girlfriend, however, uses sure as a simple ‘yes’ - whether or not it is in response to suggestion or a more general yes/no question.

So a typical interaction might go:

GF: ‘I’m feeling like having Chinese food tonight.’

*time passes*

Me: ‘So do you still want to have Chinese food tonight?’

GF: ‘Sure.’

To her, she is just saying 'yes' to the question. But, no matter how much I am reminded of her usage of the word, I am still thrown off every time because it seems as if she has turned her own suggestion into mine. It feels as if she’s deferring the responsibility of the suggestion to me. I don’t mean to say that I accuse her of this - she knows how this throws me, and we laugh about it - that's just my gut reaction based on my own usage of the word.

So my question - and I do apologise for the wall of text - is whether this is a BrE / AmE difference? What scant sources I can find online - due to all the context I need to unload before asking the question - seem to hint this. However, could it be that my own usage of the word is limited through my strange background? Is this a uniquely Midwestern AmE trait (my girlfriend’s family all so seem to use ‘sure’ in this way)? Or is it a case-by-case notion, where one’s personal circumstances lead to one usage or the other?


I have to thank Justin for typing that all out because it is a scenario that plays out in my house on a weekly basis. Spouse suggests something to do, somewhere to go, something to eat, and I say Sure and he (at this point, one feels, just to be difficult, because we've been through this many times) says "That means no, then." 

Vibrantmedia.com
I don't think it's just Midwestern. I've lived in the Midwest, New England, Texas, and upstate New York, and my Sures never caused a discernible problem till I moved to England.

This a hard thing to look up in a (orig. AmE) run-of-the-mill corpus, because so much about a Sure  depends on how it's said. There are 198 Yea(h), sure in the AmE part of the GloWBE corpus and 91 in the British, but that's an internet corpus, not spoken interaction, and it's far more likely there that the Yeah, sure is a sarcastic expression of doubt than a casual agreement to a suggestion. While I have access to some corpora with spoken language, they're pretty bad for this kind of thing (as I discovered when I tried to use them to study please). The transcripts in those corpora are overloaded with people having conversations about topics, but in real life we spend much less time debating the issues of the day or recounting a childhood memory and more on negotiations about what to eat or veiled accusations that the dishwasher has been loaded wrong.

There are some discussions of affirmative sure online, often from English learners who have noted it as something Americans do. This Huffington Post blog has a Connecticut mother of (orig. AmE) teenagers (so, probably close to my age) noting that people are now taking her sures as unenthusiastic. But her sures were delivered by text or social media, so the intonations weren't available for the readers to hear--making it a riskier place to use sure. So was it the medium, or do younger Americans use sure less? The trend might be toward(s) more exaggerated responses needed to show enthusiasm--e.g. great, awesome, or the  less (BrE) OTT cool. And we might be pretty far down the road of that trend.

(I've done a brief search for academic papers on sure, but had no luck finding much on this affirmative usage. If anyone knows of any, please let me know.)

In our house, as in Justin's relationship, sure miscommunications remain a problem we're aware of, but haven't managed to fix. The spouse thinks I should say something else, while I wonder why he can't just mentally translate it when he hears it from me, as he would for any other Americanism that slips out. If it sounds unenthusiastic, can't an Englishman just interpret it as a case of understatement (which Brits seem so eager to claim for their own)?

But sure is harder than a problem like sidewalk/pavement or tomayto/tomahto, since it's not a referential word (one that stands for things in the world), but more context- and relationship-dependent. The differences are less obvious and the usage/interpretation is more automatic. We're creatures of our own gut-reactions.
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Is Americanization speeding up?

Today I got to hear myself on BBC Radio 4's Word of Mouth talking with host Michael Rosen and anti-Americanism-ist Matthew Engel.

This is just a picture. Click HERE for the program(me)!
Biggest regret: that I completely blanked on the fact that sidewalk is originally a British word. Had to go home and read about it in my own book manuscript. I also regret that they cut a bit I said about British music artists singing in their own accents. (So please read this instead. I think the producer/editor might have thought that the reference to grime music would be too much for the Radio 4 [orig. AmE] listenership.)

But listening now to Engel repeatedly saying that American English influence on British is constantly increasing, I wish I'd pointed out this:

The 20th Century is often called "The American Century". The 21st Century is looking a lot less American. To be sure, it's not looking like the British century either. That came the century before.

American culture (and words) could easily spread in the 20th century because it was hard to produce and distribute recorded entertainment, but the US had the capacity and the economy and the marketing savvy to do so [And I mustn't forget the Marshall Plan, which my colleague just mentioned to me.] America was inventing and manufacturing all sorts of things and putting names on them and selling them everywhere. Two world wars and the cold war had Americans stationed all over the world using their slang in the presence of young recruits from other countries. The 21st century is looking rather different.

The 20th century brought us talking pictures and television. Radio, the most affordable form of broadcast, remained a more local proposition--though the recorded music could be imported. (Though the word radio, well that's an Americanism.) The 21st century is the time of the internet and of personali{s/z}ed entertainment. The popular songs are less universally popular, because people have more access to more different kinds of music on download. Instead of two or three or four choices on television, there are hundreds. And if you don't like what you're seeing you can go on YouTube or SoundCloud (or other things I'm too old and [orig. AmE] uncool to know about) and find all sorts of people doing all sorts of things. People go on the internet and meet each other and talk to each other, meaning that there's more opportunity than ever for there to be exchange of words between people, rather than just reception of words from the media. The slangs that young people use are sometimes local to their school or area and sometimes particular to an international online gaming community or music fandom. The notion of community, for many people, has internationali{s/z}ed. Language is moving in different ways now than it ever had the chance to move in the 20th century.

In the meantime, all indications are that the US is becoming politically more isolationist and more of an international pariah. Are its words going to flow so freely abroad? Will there be a taste for them?

The American century has happened. I don't know whose century this will be (please, please not Putin's), if indeed it will be any nation's century. (Better a nation's century than a virus's century, though.) American words will continue to spread to other parts of the world, but I can't see the evidence of Engel's strong claim that the imbalance between US and UK word-travel is increasing faster than ever.

At the start of the 21st century, British words seem to be entering America in greater numbers than they were a few decades ago. Much of this has to do with journalism and how international that's become. The online versions of the Daily Mail and the Guardian are extremely popular in the US. There are more US fans of Doctor Who now than in its Tom Baker days. Harry Potter is the single most important thing that's happened to children's publishing in the English-speaking world in my lifetime, and though the editions sold in the US are translated into American to some extent, it's actually only a small extent. Americans are reading and hearing more British English than they have in a long time.

The scale(s) is/are still tipped in American vocabulary's favo(u)r. But as far as I can see, there's not a lot of reason to believe that the degree of the imbalance is rapidly increasing. Yes, the number of American words in British English constantly increases, but there's more westward traffic now, more UK coining of managementspeak, and new local youth cultures making their own words in Britain. The tide hasn't turned, but there is (mixed metaphor alert) (orig. AmE) pushback.

And if English continues to be popular as a global lingua franca (due to its momentum, rather than the foreign and cultural policies of the UK and US), then more words may be coming from other places altogether.
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Abbr.

AmE = American English
BrE = British English
OED = Oxford English Dictionary (online)