Nancy Friedman wrote ages ago to say:
Meanwhile, on the UK High Street (or at least on my virtual High Street), there are collections (Jigsaw, Next, Marks & Spencer, Wallis), ranges (Boden, Laura Ashley, Next), and lines (Monsoon, Topshop, Miss Selfridge). Is there any difference between these things? Not that I can tell--but apparently Marks & Spencer recogni{s/z}es a difference between them because on their women's clothing site, they divide their wares into Our Collections, Our Ranges and Our Products. Their "collections" include Autograph and Per Una--lines of clothing that are sold under their own labels and that are meant to appeal to different demographics. But they also include maternity wear and collections that are defined by size (plus, petite). Under "our ranges", we find "career" and "denim". "Our products" are organi{s/z}ed by clothing item type (knitwear, jeans, etc.). Why does Per Una constitute a collection, while MagicwearTM is a range? I have no earthly idea. Any marketing mavens out there who can help?
[Thanks to all this research, I'm now fighting a serious case of jacket lust--after promising myself to stop spending. The US may be better for high-waisted trousers, but the UK has much cuter jackets.]
While on all these catalog(ue) sites, I noticed something that another reader pointed out to me (again, some time ago!): the use of apparel in AmE. Anthony B wrote to say that while apparel is in common use in AmE, in BrE it sounds "old-fashioned, borderline pretentious and rare". (AB sent a list of words like apparel that seem odder in BrE. We'll get to one at a time.) Whether apparel is in common use in AmE depends on how you define common. Retailers use it. You see it in catalog(ue)s (and now websites) and on informational signs in department stores and so forth, but if a friend ever asked if I wanted to go shopping for some apparel, I'd think she was being old-fashioned, pretentious and rare.
Finally, as Nancy notes, range (chiefly AmE) can mean a (AmE) stove/(BrE) cooker, though like apparel it's a word that I associate with marketing rather than everyday use. It makes me think of being eight years old and home from school with a fever, watching The Price is Right, where the prizes always seemed to include [must be said in the voice of Johnny Olson] an Amana range!!! And then there are other geographical AmE senses of range (as in Home on the Range), but that's just getting us too far from cute jackets.
Read more
As Nancy notes, it's recogni{s/z}able for AmE speakers/advertisers, but it's not what they tend to use. In order to research this, I mentally strolled through the last US mall I was in, and then searched for the websites of the clothing retailers. So as not to take forever, I only looked at their front pages, or, if not much was going on there, I looked at their main "women's" page. None of the thirteen American retailers I searched used range on their websites. In fact, I found no equivalent word on seven of those websites. The Gap, The Limited, Ann Taylor, Lane Bryant, and J. Jill use collection, and J. Jill and Eddie Bauer use selection (e.g. our selection of shoes). [For the record, I'm way too lazy to provide links to all of those websites, but not too lazy to tell you how lazy I am.]Now that UK and Commonwealth retailers are extending their reach into the US, I've been noticing a usage that's recognizable but still distinctly alien: "range" to indicate "collection" or "line"--as in "Our New Winter Range" from UK clothing catalog merchant Boden and, in an email from Australian retailer REMO, NEW Candela Range & LOTS More.Over here, a "range" sits in the kitchen and turns out tasty stews.I've written catalog copy for years, but would never consider using "range" in the way the Brits and Aussies do.
Meanwhile, on the UK High Street (or at least on my virtual High Street), there are collections (Jigsaw, Next, Marks & Spencer, Wallis), ranges (Boden, Laura Ashley, Next), and lines (Monsoon, Topshop, Miss Selfridge). Is there any difference between these things? Not that I can tell--but apparently Marks & Spencer recogni{s/z}es a difference between them because on their women's clothing site, they divide their wares into Our Collections, Our Ranges and Our Products. Their "collections" include Autograph and Per Una--lines of clothing that are sold under their own labels and that are meant to appeal to different demographics. But they also include maternity wear and collections that are defined by size (plus, petite). Under "our ranges", we find "career" and "denim". "Our products" are organi{s/z}ed by clothing item type (knitwear, jeans, etc.). Why does Per Una constitute a collection, while MagicwearTM is a range? I have no earthly idea. Any marketing mavens out there who can help?
[Thanks to all this research, I'm now fighting a serious case of jacket lust--after promising myself to stop spending. The US may be better for high-waisted trousers, but the UK has much cuter jackets.]
While on all these catalog(ue) sites, I noticed something that another reader pointed out to me (again, some time ago!): the use of apparel in AmE. Anthony B wrote to say that while apparel is in common use in AmE, in BrE it sounds "old-fashioned, borderline pretentious and rare". (AB sent a list of words like apparel that seem odder in BrE. We'll get to one at a time.) Whether apparel is in common use in AmE depends on how you define common. Retailers use it. You see it in catalog(ue)s (and now websites) and on informational signs in department stores and so forth, but if a friend ever asked if I wanted to go shopping for some apparel, I'd think she was being old-fashioned, pretentious and rare.
Finally, as Nancy notes, range (chiefly AmE) can mean a (AmE) stove/(BrE) cooker, though like apparel it's a word that I associate with marketing rather than everyday use. It makes me think of being eight years old and home from school with a fever, watching The Price is Right, where the prizes always seemed to include [must be said in the voice of Johnny Olson] an Amana range!!! And then there are other geographical AmE senses of range (as in Home on the Range), but that's just getting us too far from cute jackets.