A while ago, I coined the term AVIC ('American Verbal Inferiority Complex'), to refer to an American tendency to find British English (or at least standard English English) superior to their own way of speaking. Having done a bit of reading about accent attitudes this week, I'm wondering whether AVIC is on its way out, perhaps mostly found in older generations. Here's what I found:
In 1985 (see references below), Stewart et al. published a study for which American subjects had been asked to rate the social status of people with standard American or standard British accents. They found that:
You might not be able to read the graph, but that dotted line at the top represents the North American accent, as spoken by a woman. Below that is North American male. Leaving third place to....Australian men! Yes, the English accent (as spoken by a man) is way down in 4th place now.
But my favo(u)rite graph of the ones I've come across is this one, from the undergraduate research journal at Brigham Young University. It shows the results of asking Brigham Young students to rate the intelligence of people with different accents.
The main significant effect found in this study was that people who'd lived at least three months outside the US rated the English accent significantly lower than people who'd only lived in the US. In fact, Americans who had not lived abroad considered the English-accented person to be much more intelligent than themselves, but the people who had lived abroad rated the standard American accent more intelligent than the standard English one. My preferred way of interpreting this (a bit tongue-in-cheek) is that Americans are happy to rate the English as more intelligent than themselves up until they actually start meeting and talking to the English.
Better Half often complains that while he was treated like a god (the god of what, I don't know) when he first went to live and work in the US in the early 1990s, nowadays he's "nothing special" when we go to the States. He attributed this to New York City being overrun by the British, particularly when the pound was much, much stronger than the dollar. But I think he also finds it to be true when we're away from the big city where British people tend to travel. So, perhaps this is a symptom of a general trend for (standard-AmE-speaking) Americans to have more dialectal self-esteem than they used to. You're welcome to speculate on the reasons for this in the comments--provided that you aren't too rude.
Any other business
References:
Anderson, S. et al. (2007) How accents affect perception of intelligence. Intuition 3:5–11.
Bayard, D., A. Weatherall, C. Gallois, and J. Pittam (2001) Pax Americana? Accent attitudinal evaluations in New Zealand, Australia, and America. Journal of Sociolinguistics 5:22–49.
Stewart, MA, EB Ryan, and H Giles (1985) Accent and social class effects on status and solidarity evaluations. Personality and Social Psychology Bulletin 11:98–105.
In 1985 (see references below), Stewart et al. published a study for which American subjects had been asked to rate the social status of people with standard American or standard British accents. They found that:
speakers of British English were assigned higher social status than speakers of the respondents’ own (American) accent, even though British speech was considered less intelligible and aroused more discomfort. For American listeners, this finding contrasts with their reactions to other ethnic accents (p. 103)But that was more than 25 years ago. And just 10 years ago, Bayard et al. (2001) found that American accents were more positively evaluated in New Zealand and Australia, and America. Here's their graph showing the reactions to accents in their sample of Cleveland University students:
You might not be able to read the graph, but that dotted line at the top represents the North American accent, as spoken by a woman. Below that is North American male. Leaving third place to....Australian men! Yes, the English accent (as spoken by a man) is way down in 4th place now.
But my favo(u)rite graph of the ones I've come across is this one, from the undergraduate research journal at Brigham Young University. It shows the results of asking Brigham Young students to rate the intelligence of people with different accents.
The main significant effect found in this study was that people who'd lived at least three months outside the US rated the English accent significantly lower than people who'd only lived in the US. In fact, Americans who had not lived abroad considered the English-accented person to be much more intelligent than themselves, but the people who had lived abroad rated the standard American accent more intelligent than the standard English one. My preferred way of interpreting this (a bit tongue-in-cheek) is that Americans are happy to rate the English as more intelligent than themselves up until they actually start meeting and talking to the English.
Better Half often complains that while he was treated like a god (the god of what, I don't know) when he first went to live and work in the US in the early 1990s, nowadays he's "nothing special" when we go to the States. He attributed this to New York City being overrun by the British, particularly when the pound was much, much stronger than the dollar. But I think he also finds it to be true when we're away from the big city where British people tend to travel. So, perhaps this is a symptom of a general trend for (standard-AmE-speaking) Americans to have more dialectal self-esteem than they used to. You're welcome to speculate on the reasons for this in the comments--provided that you aren't too rude.
Any other business
- Thanks and more thanks to all of you who voted for SbaCL and my @lynneguist Twitter feed in the Lexiophiles/bab.la Top Language Lovers for 2011. I'm grateful/flabbergasted/proud to see Separated by a Common Language ranked 5th among Language Professional Blogs (and 37th overall) and @lynneguist ranked 2nd in the Twitter category and 4th overall. Big, big thank-yous to all who had a hand in that!
- Thanks again for your help in locating instances of Dialect Fail and Dialect Success in transatlantic novel-writing. The Brighton Book Festival talk ('Whose Language is it Anyway?') was a success, in no small part because of your helpful suggestions.
- Before you ask, that talk is not available on video--but I'm very happy to give it in other venues. Please email me if you're interested! Talks (with audio publisher/video producer Better Half) are underway to recreate parts of my Lynneguist talks in snazzy podcast form. No release dates have been imagined yet, but you know I'll tell you when they're available.
- I had some interesting comments from English teachers (both school teachers and language-school ESL teachers) after the talk--they'd learn{ed/t} that some of their closely held beliefs about English were fictions, and thought that their colleagues would have benefited from the talk as well. So, that got me thinking that it might be good to do some workshops with teachers on American/British differences, standards and prejudices. (It might also be useful to do them with publishers/editors, perhaps.) If there are any schools out there who might like to be guinea pigs for such a thing, please get in touch!
References:
Anderson, S. et al. (2007) How accents affect perception of intelligence. Intuition 3:5–11.
Bayard, D., A. Weatherall, C. Gallois, and J. Pittam (2001) Pax Americana? Accent attitudinal evaluations in New Zealand, Australia, and America. Journal of Sociolinguistics 5:22–49.
Stewart, MA, EB Ryan, and H Giles (1985) Accent and social class effects on status and solidarity evaluations. Personality and Social Psychology Bulletin 11:98–105.
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